Set up in 2009 by media industry veteran James Smythe, Culture of Insight is about making researchers' lives easier, and their work even more impactful.


In that time we've helped dozens of clients from Formula 1 to the Royal Shakespeare Company to manage, communicate and integrate their research more effectively.


Our work has evolved with technology, from delivering innovative dashboards at the start of the big data era, to transforming the time spent on data prep with the latest programming language advances.


“Culture of Insight make my life infinitely easier! The portal has been an invaluable resource, our Senior Management Team love using it and our small research team is no longer bombarded with requests for the same information repeatedly.”

Becky Loftus, Head of Research, RSC