Application Programming Interfaces (APIs)
In the information age, data must be accessible to applications as well as people. Traditional Market Research deliverables such as Excel, PowerPoint and SPSS don't integrate well with a 'data lake'.
An API provides a practical solution. Your data can be translated from 'traditional' formats into JSON, and made accessible securely online to analysts and machines.
Your company's data strategy will be strengthened by the addition of high-quality, contextual data from Market Research; and your research investment will return greater benefits.