Automating the tidying and transformation of data has vast potential benefit.
The key is to do it well: blind automation kills insight; transparent and curated automation creates it. Our easy-to-understand code ensures researchers retain full control, and realise the full benefit of automation processes.
We transformed data processing for a big agency, big client project:
Kantar run a reputation tracking project for a major financial services client, combining a dozen sources into a model that tracks reputation effectively and simply.