Time is limited:

Automation unlimits.

Automating the tidying and transformation of data has vast potential benefit.

The key is to do it well: blind automation kills insight; transparent and curated automation creates it. Our easy-to-understand code ensures researchers retain full control, and realise the full benefit of automation processes.


We transformed data processing for a big agency, big client project:


Kantar run a reputation tracking project for a major financial services client, combining a dozen sources into a model that tracks reputation effectively and simply.


Feeding Hearst's research portal is a steady stream of data from systems like comScore and Nielsen Addynamix.
Culture of Insight's automation code allows the data to be:-
- Categorised and grouped by competitive set
- Merged at brand and owner level with other sources
- Turned into reports within minutes, at 100% accuracy

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49-50 Eagle Wharf Rd

London N1 7ED​


T: +44 (0)20 7502 5921
M: +44 (0)7717 605116


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