To deliver return on investment, research needs to be communicated and accessible to its intended audience.
We don't do confusing, data-packed dashboards.
We do immersive and tailored online apps that invite users to immerse themselves in clearly-presented data, encouraging exploration and discovery.
One client described an app we built as "like Google Analytics for Direct Mail".
F1 RESEARCH PORTAL
“No other sports rights holders are able to distribute the same depth of information and research in such a simple but effective format”.
— Murray Barnett, F1 Global Sponsorship Director
GLOBAL OUTDOOR: work.shop.play
Global Outdoor (previously Exterion Media's) panel of urban consumers provides rich insights into the lives, behaviours and opinions of people living in UK towns and cities.
The public app we built for Global allows them to share these insights internally to support commercial teams, as well as with agencies and advertisers.
Hearst Magazines' research portal is used by over 100 execs every month, at an average of over 5 times each. It houses every piece of audience insight available on Hearst's stable of magazines, plus their main competitors.
"The portal has enabled us to maximise the value of our research resources, we can now communicate multiple data sets in a single interface in a simple and accessible way. Our Research team is now leading the conversation rather than simply responding to requests."
— Jane Farmery, Head of Insight
The official currency of UK print media, PAMCo release quarterly data detailing the readership of several hundred publications both in print and online.
Subscribers to PAMCo can access this data in our interactive app on the day of release, allowing them to download key measures, compare demographics or compare competitive brands.
"COI have helped us at a crucial stage in our evolution as a JIC. The portal is the primary data access point for 75% of our clients, enabling many who don’t speak the typical media planning language of reach and frequency, to benefit from accessible data, presented in a simple way.
For media planners starved of time, COI has given us the ultimate tool, allowing us to share valuable data easily and quickly, importantly in a format they need!"
— Ian Gibbs, JICmail