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Global getting its research seen

A great research study is one thing; getting attention for it is another.


Global Media & Entertainment's Audience Insider study is its largest-ever, always-on tracker of consumer behaviours. Culture of Insight built an online app for users inside and outside the business to explore the data, easily and clearly.


Hayley Fox, Head of Insight Innovation at Global said some nice things about us...

"This tool puts our research straight onto agencies' and advertisers' desktops, and makes it an integral part of commercial conversations.
Culture of Insight's unique combination of skills in research, design and coding have helped make this possible."

This app has been written in R and Shiny, respectively programming tools perfectly adapted to market research & statistics, and publishing brilliant interactive web apps. It was published on Google's new App Engine Service, offering optimal levels of data security and app performance.

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