Culture of Insight was set up in 2001, with the aim of making Market Research more successful. In that time we've helped dozens of clients from Formula 1 to the Royal Shakespeare Company to manage, communicate and integrate their research more effectively in line with their business aims. In 2018 were were a finalist in the MRS Award for Insight Management.
We work at the interface of Market Research and Data Science, putting data first and technology second. That means not just crunching data, but doing it with an understanding of research, measurement and media. It means knowing the difference between 'reach' and 'impressions'. It means presenting data ethically, in line with the MRS Code of Conduct.
Check out some of our case studies in the showreel below: